Sony Global Imaging Ambassadors

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The Ambassadors

The finest photographers are sought to work with Sony on a local and global level.

The Ambassadors include an elite group of photographers who are unique in both stature and international appeal and are selected for their range in style, expertise and artistic charisma.

They are carefully chosen to represent their local locations in Sony markets and to form a greatly diverse group of imaging professionals.

Come explore the program and meet our growing group of ambassadors.

Alfredo’s interview:

  • Interview

    Describe the moment you knew photography changed your life
    It was certainly my first reportage, Cocalari, in Romania, that gave me the opportunity to understand where my interest for human beings was leading me. Although my photographic interests range from environment to daily life, the marginalised social segments of societies are undoubtfully part of my constant research.

    If you could sum up your work in one word or one sentence, what would that be?
    If personality reflects the way we observe as a photographer, I definitely would say that my work aims at rising up a question rather than making a statement.

    What is the most remarkable person, place or thing you have ever photographed and why?
    Although many are the places, persons and things that I consider remarkable in my work, Cachoeira and the Candomble rituals, in Brazil, are part of my best memories and experiences. Surreal was coexisting with human emotions. Persons were so much involved into the ritual that I got the impression of becoming almost invisible to them.

    Talk to us about your bucket list… what is on the top of that list of things to photograph?
    Since I start my carrier as a photographer my interest has been focused mainly on the African continent and I have been traveling throughout it for many years. Surely on the top of my list now days I have Asia.

    If you had not become a photographer, what might you be today?
    I grew up in a place where light does shape the way to experience life and perceive the world. If I hadn’t become a photographer, I would have certainly done something related to images.

    Give us your thoughts about the Global Imaging Ambassadors programme?
    SGIA is an amazing platform where selected authors can show their work and talk about images freely to a large audience.

    What is your favourite Sony camera of the moment (explain why).
    My favourite Sony camera at the moment is the Alpha 7s, the small body together with a fix make the camera appearing very small, and also the silent shooting make me feel invisible while I am working.

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